Homie - Life in balance offers a variety of services that you can use in different ways. Depending on whether you contact us online, by phone, in person or otherwise, and depending on the services you use, different data is generated from different sources. Much of the data we process is provided by you when you use our services or contact us. For example, when you register and for this purpose provide your name, email address or address. However, we also receive device and access data that is automatically recorded by us when you interact with our services. This may include, for example, information about the device you are using. We collect additional data through our own data analysis (for example, in the context of market research and customer evaluation). We may also receive information about you from third parties, such as credit reference agencies and payment service providers.

What does Homie use my data for?

Homie processes your data in accordance with all applicable data protection laws. In doing so, we naturally take into account the principles of data protection legislation for the processing of personal data. Therefore, we process your data only for the purposes described in this privacy policy or when collecting the data. This primarily concerns the purchasing process and provision, personalization and further development as well as the security of our services. In addition, we use your data within the framework of the strict Swedish and European data protection legislation, but also for other purposes, such as product development, scientific research (especially in the fields of machine learning, artificial intelligence and deep learning) and market research, for the optimization of business processes, the needs-based design of our services and for personalized advertising.

Your data is used by us for personalized advertising, which is shown to you in the Homie Services and on other providers' websites and apps. For this purpose, we use standard internet technologies. This way we can target our advertising to provide you with advertisements and offers that are truly relevant to you. This allows us to better meet the needs of our users in terms of personalization and to discover new products and to sustain your interest in our services through a more personalized shopping experience.

According to the respective statutory conditions, you have the following statutory rights with regard to your personal data: Right of access (GDPR, Article 15), right to erasure (GDPR, Article 17), right to rectification (GDPR, Article 16), right to restriction of processing (GDPR, Article 18), right to data portability (GDPR, Article 20), right to lodge a complaint with a supervisory authority (GDPR, Article 77), right to withdraw consent (GDPR, Article 7, paragraph 3) as well as the right to object to certain data processing operations (GDPR, Article 21).

We will retain your personal data for as long as necessary for the purposes mentioned in this privacy policy. This applies in particular to the performance of our contractual and statutory obligations. Where applicable, we will also retain your personal data for other purposes, if and for as long as the law allows us to continue to retain it for specific purposes, including for the defense of legal claims.